Concept and Design of Coex's Mall Guide by Syrup Wallet.
After Coex renovated entire interior into one floor white spaces, it gave customers difficulties in finding stores. SK Planet rapidly suggested mall guide to Coex where critically needed mall guide that can guide customers. In creating the mall guide experience, the designs and user experience needed to emphasize the fast guide and inform isolated store's benefits. By installing beacon sensor on all of stores in Coex, customers could easily find ways and receive shopping alert on lock screen when they pass stores with new items. The Coex Mall Guide experience provided real time shopping experience by instantly communicating.